Dr. Nim is an empirical marketing strategist. She focuses on real-world marketing problems and use different source of data and empirical methods to provide solutions. She has published her research in top marketing and international business journals.

• Junior Faculty Fellow - ISMS INFORMS (09/07/2023)
• Student Marshal - Woody L. Hunt College of Business (12/11/2022)
• Faculty Fellow, Charles R. and Dorothy S. Carter Chair in Business Admnistration - University of Texas at El Paso (09/01/2022)
• Graduate Teaching Award - Georgia State University (03/01/2021)
• Young Research Scholar Award - Organizational Frontlines Research Interest Group (02/18/2021)
• Clyde Kitchens/Thoben Elrod/ Delta Sigma Pi Doctoral Fellow - Georgia State University (02/04/2021)

• Ph D in Business Administration/Marketing, Georgia State University (2021)

• Cross-Border Marketing Ecosystem Orchestration: A Conceptualization of its Determinants and Boundary Conditions International Journal of Research in Marketing (2022), Kelly Hewett, G. Tomas M. Hult, Murali Mantrala, Nandini Nim, Kiran Pedada.
• Platform-based Mobile Payments Adoption in Emerging and Developed Countries: Role of Country-level Heterogeneity and Network Effects Journal of International Business Studies 52 (2021), V Kumar, Nandini Nim, Amit Agarwal.

• Marketing for New Ventures: Impact of Marketing Signals on Funding and Unicorn Status (2023), Volume San Francisco, California, Nandini Nim.
• Navigating the New Job Market’ (2023), Volume San Francisco, California, Nandini Nim.
• How Can Marketing Drive Innovation In The Area Of Financial Health? (2023), Volume Athens, Georgia, Nandini Nim.
• Unlocking Financial Empowerment: Mobile Innovations for Marginalized Consumers in Emerging Markets (2023), Volume Dallas, Texas, Nandini Nim.
• Marketing for New Ventures: Impact of Marketing Signals on Funding and Unicorn Status (2023), Volume Nashville, Tennessee, Nandini Nim.
• Defining, Measuring, and Managing Networked Customer Experience: A Multi-Method Study of Mobile Payment Applications in Retail Settings (2021), Volume Online, Nandini Nim.
• Global Drivers of Unicorns’ Success and the Role of Core Offering, Business Model, and Country-level Heterogeneity (2021), Volume Online, Nandini Nim.
• Defining, Measuring, and Managing Networked Customer Experience: A Multi-Method Study of Mobile Payment Applications in Retail Settings (2021), Volume Online, Nandini Nim.

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