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Chung-Chuan C. Yang

Professor
Communication

Office Building: Quinn Hall
Office Room: 208
Phone: (915) 747-6517
Email: cyang@utep.edu

Bio

Dr. Kenneth C. C. Yang graduated from the Telecommunications Track, Department of Communication, The Ohio State University-Columbus, Ohio. His doctoral dissertation dealt with the effectiveness of interactive advertising on the computer network. Dr. Yang is currently Associate Professor in the Department of Communication, The University of Texas at El Paso. Dr. Yang?s research and teaching interests are advertising, new media and advertising, international advertising, and consumer adoption of new technologies, and telecommunications policies.

Awards and Honors

Taiwan Fellowship Award - Ministry of Foreign Affairs, Republic of China (Taiwan) (12/01/2011)

Term	Course	Section	Syllabus
Spring 2023	COMM 3338 - Integrated Marketing Comm	21814	Syllabus
Spring 2023	COMM 2330 - Principles of Advertising	20591	Syllabus

Term	Course	Section	Syllabus
Fall 2022	COMM 3340 - New Media Advertising	19393
Fall 2022	COMM 2330 - Principles of Advertising	11110
Summer 2022	COMM 4372 - Methods of Research in Comm	36375
Spring 2022	COMM 3338 - Integrated Marketing Comm	22445
Spring 2022	COMM 2330 - Principles of Advertising	20819
Fall 2021	COMM 3336 - International Advertising	18137
Fall 2021	COMM 2330 - Principles of Advertising	11108
Summer 2021	COMM 4372 - Methods of Research in Comm	35548
Spring 2021	COMM 3338 - Integrated Marketing Comm	22670
Spring 2021	COMM 2330 - Principles of Advertising	20895
Fall 2020	COMM 3339 - Consumer Psych & Advertising	18466	Syllabus Additional File
Fall 2020	COMM 2330 - Principles of Advertising	11158	Syllabus Additional File
Summer 2020	COMM 4372 - Methods of Research in Comm	33684
Spring 2020	COMM 3338 - Integrated Marketing Comm	23048	Syllabus Additional File
Spring 2020	COMM 3340 - New Media Advertising	28516	Syllabus
Fall 2019	COMM 3338 - Integrated Marketing Comm	11868
Fall 2019	COMM 2330 - Principles of Advertising	11231
Spring 2019	COMM 3338 - Integrated Marketing Comm	23263	Syllabus
Spring 2019	COMM 3336 - International Advertising	28323	Syllabus
Spring 2019	COMM 2330 - Principles of Advertising	21060	Syllabus
Fall 2018	COMM 3338 - Integrated Marketing Comm	11999	Syllabus Additional File
Fall 2018	COMM 3340 - New Media Advertising	18040	Syllabus
Fall 2018	COMM 2330 - Principles of Advertising	17624	Syllabus
Summer 2018	COMM 4372 - Methods of Research in Comm	35225	Syllabus
Spring 2018	COMM 3339 - Consumer Psych & Advertising	28450	Syllabus
Spring 2018	COMM 3338 - Integrated Marketing Comm	23517	Syllabus
Spring 2018	COMM 2330 - Principles of Advertising	21113	Syllabus
Fall 2017	COMM 3338 - Integrated Marketing Comm	12090	Syllabus
Fall 2017	COMM 3336 - International Advertising	17968	Syllabus
Fall 2017	COMM 2330 - Principles of Advertising	11373	Syllabus
Summer 2017	COMM 4372 - Methods of Research in Comm	35157	Syllabus
Spring 2017	COMM 3338 - Integrated Marketing Comm	23697
Spring 2017	COMM 3340 - New Media Advertising	28065
Spring 2017	COMM 2330 - Principles of Advertising	21150
Fall 2016	COMM 3339 - Consumer Psych & Advertising	17776	Syllabus
Fall 2016	COMM 3338 - Integrated Marketing Comm	12333	Syllabus
Fall 2016	COMM 2330 - Principles of Advertising	11539	Syllabus
Summer 2016	COMM 4372 - Methods of Research in Comm	34925
Spring 2016	COMM 3338 - Integrated Marketing Comm	24022
Spring 2016	COMM 3336 - International Advertising	27692
Spring 2016	COMM 2330 - Principles of Advertising	21243
Spring 2016	COMX 5310 - Quantative Research Methods	28776
Spring 2016	COMX 5310 - Quantative Research Methods	28777
Spring 2016	COMX 5310 - Quantative Research Methods	28778
Spring 2016	COMM 4350 - Selected Topics	28674
Spring 2016	COMM 4350 - Selected Topics	28690

Term	Course	Section	Evaluation
Fall 2022	COMM 3340 - New Media Advertising	19393	Evaluation
Fall 2022	COMM 2330 - Principles of Advertising	11110	Evaluation
Summer 2022	COMM 4372 - Methods of Research in Comm	36375	Evaluation
Spring 2022	COMM 3338 - Integrated Marketing Comm	22445	Evaluation
Spring 2022	COMM 2330 - Principles of Advertising	20819	Evaluation
Fall 2021	COMM 3336 - International Advertising	18137	Evaluation
Fall 2021	COMM 2330 - Principles of Advertising	11108	Evaluation
Summer 2021	COMM 4372 - Methods of Research in Comm	35548	Evaluation
Spring 2021	COMM 3338 - Integrated Marketing Comm	22670	Evaluation
Spring 2021	COMM 2330 - Principles of Advertising	20895	Evaluation
Fall 2020	COMM 3339 - Consumer Psych & Advertising	18466	Evaluation
Fall 2020	COMM 2330 - Principles of Advertising	11158	Evaluation
Summer 2020	COMM 4372 - Methods of Research in Comm	33684	Evaluation
Spring 2020	COMM 3338 - Integrated Marketing Comm	23048	Evaluation
Spring 2020	COMM 3340 - New Media Advertising	28516	Evaluation
Fall 2019	COMM 3338 - Integrated Marketing Comm	11868	Evaluation
Fall 2019	COMM 2330 - Principles of Advertising	11231	Evaluation
Spring 2019	COMM 3338 - Integrated Marketing Comm	23263	Evaluation
Spring 2019	COMM 3336 - International Advertising	28323	Evaluation
Spring 2019	COMM 2330 - Principles of Advertising	21060	Evaluation
Fall 2018	COMM 3338 - Integrated Marketing Comm	11999	Evaluation
Fall 2018	COMM 3340 - New Media Advertising	18040	Evaluation
Fall 2018	COMM 2330 - Principles of Advertising	17624	Evaluation
Summer 2018	COMM 4372 - Methods of Research in Comm	35225	Evaluation
Spring 2018	COMM 3339 - Consumer Psych & Advertising	28450	Evaluation
Spring 2018	COMM 3338 - Integrated Marketing Comm	23517	Evaluation
Spring 2018	COMM 2330 - Principles of Advertising	21113	Evaluation

Bio

Awards and Honors

Taiwan Fellowship Award - Ministry of Foreign Affairs, Republic of China (Taiwan) (12/01/2011)

Ph D in Telecommunications, Ohio State University (1994)

Publications

Rare’s conservation campaigns: Community decision making and public participation in global contexts SUNY Press (2019), Sarah M. Upton, Carlos A. Tarin, Stacey Sowards, Chung-Chuan K. Yang.

Presentations

No info available.

Current/Future Courses

Term

Spring 2023

Course

COMM 3338 - Integrated Marketing Comm

Section

21814

Syllabus

Term

Spring 2023

Course

COMM 2330 - Principles of Advertising

Section

20591

Syllabus

Past Courses

Select Term:

Term

Fall 2022

Course

COMM 3340 - New Media Advertising

Section

19393

Syllabus

Term

Fall 2022

Course

COMM 2330 - Principles of Advertising

Section

11110

Syllabus

Term

Summer 2022

Course

COMM 4372 - Methods of Research in Comm

Section

36375

Syllabus

Term

Spring 2022

Course

COMM 3338 - Integrated Marketing Comm

Section

22445

Syllabus

Term

Spring 2022

Course

COMM 2330 - Principles of Advertising

Section

20819

Syllabus

Term

Fall 2021

Course

COMM 3336 - International Advertising

Section

18137

Syllabus

Term

Fall 2021

Course

COMM 2330 - Principles of Advertising

Section

11108

Syllabus

Term

Summer 2021

Course

COMM 4372 - Methods of Research in Comm

Section

35548

Syllabus

Term

Spring 2021

Course

COMM 3338 - Integrated Marketing Comm

Section

22670

Syllabus

Term

Spring 2021

Course

COMM 2330 - Principles of Advertising

Section

20895

Syllabus

Term

Fall 2020

Course

COMM 3339 - Consumer Psych & Advertising

Section

18466

Syllabus

Syllabus
Additional File

Term

Fall 2020

Course

COMM 2330 - Principles of Advertising

Section

11158

Syllabus

Syllabus
Additional File

Term

Summer 2020

Course

COMM 4372 - Methods of Research in Comm

Section

33684

Syllabus

Term

Spring 2020

Course

COMM 3338 - Integrated Marketing Comm

Section

23048

Syllabus

Syllabus
Additional File

Term

Spring 2020

Course

COMM 3340 - New Media Advertising

Section

28516

Syllabus

Term

Fall 2019

Course

COMM 3338 - Integrated Marketing Comm

Section

11868

Syllabus

Term

Fall 2019

Course

COMM 2330 - Principles of Advertising

Section

11231

Syllabus

Term

Spring 2019

Course

COMM 3338 - Integrated Marketing Comm

Section

23263

Syllabus

Term

Spring 2019

Course

COMM 3336 - International Advertising

Section

28323

Syllabus

Term

Spring 2019

Course

COMM 2330 - Principles of Advertising

Section

21060

Syllabus

Term

Fall 2018

Course

COMM 3338 - Integrated Marketing Comm

Section

11999

Syllabus

Syllabus
Additional File

Term

Fall 2018

Course

COMM 3340 - New Media Advertising

Section

18040

Syllabus

Term

Fall 2018

Course

COMM 2330 - Principles of Advertising

Section

17624

Syllabus

Term

Summer 2018

Course

COMM 4372 - Methods of Research in Comm

Section

35225

Syllabus

Term

Spring 2018

Course

COMM 3339 - Consumer Psych & Advertising

Section

28450

Syllabus

Term

Spring 2018

Course

COMM 3338 - Integrated Marketing Comm

Section

23517

Syllabus

Term

Spring 2018

Course

COMM 2330 - Principles of Advertising

Section

21113

Syllabus

Term

Fall 2017

Course

COMM 3338 - Integrated Marketing Comm

Section

12090

Syllabus

Term

Fall 2017

Course

COMM 3336 - International Advertising

Section

17968

Syllabus

Term

Fall 2017

Course

COMM 2330 - Principles of Advertising

Section

11373

Syllabus

Term

Summer 2017

Course

COMM 4372 - Methods of Research in Comm

Section

35157

Syllabus

Term

Spring 2017

Course

COMM 3338 - Integrated Marketing Comm

Section

23697

Syllabus

Term

Spring 2017

Course

COMM 3340 - New Media Advertising

Section

28065

Syllabus

Term

Spring 2017

Course

COMM 2330 - Principles of Advertising

Section

21150

Syllabus

Term

Fall 2016

Course

COMM 3339 - Consumer Psych & Advertising

Section

17776

Syllabus

Term

Fall 2016

Course

COMM 3338 - Integrated Marketing Comm

Section

12333

Syllabus

Term

Fall 2016

Course

COMM 2330 - Principles of Advertising

Section

11539

Syllabus

Term

Summer 2016

Course

COMM 4372 - Methods of Research in Comm

Section

34925

Syllabus

Term

Spring 2016

Course

COMM 3338 - Integrated Marketing Comm

Section

24022

Syllabus

Term

Spring 2016

Course

COMM 3336 - International Advertising

Section

27692

Syllabus

Term

Spring 2016

Course

COMM 2330 - Principles of Advertising

Section

21243

Syllabus

Term

Spring 2016

Course

COMX 5310 - Quantative Research Methods

Section

28776

Syllabus

Term

Spring 2016

Course

COMX 5310 - Quantative Research Methods

Section

28777

Syllabus

Term

Spring 2016

Course

COMX 5310 - Quantative Research Methods

Section

28778

Syllabus

Term

Spring 2016

Course

COMM 4350 - Selected Topics

Section

28674

Syllabus

Term

Spring 2016

Course

COMM 4350 - Selected Topics

Section

28690

Syllabus

Term

Fall 2022

Course

COMM 3340 - New Media Advertising

Section

19393

Evaluation

Term

Fall 2022

Course

COMM 2330 - Principles of Advertising

Section

11110

Evaluation

Term

Summer 2022

Course

COMM 4372 - Methods of Research in Comm

Section

36375

Evaluation

Term

Spring 2022

Course

COMM 3338 - Integrated Marketing Comm

Section

22445

Evaluation

Term

Spring 2022

Course

COMM 2330 - Principles of Advertising

Section

20819

Evaluation

Term

Fall 2021

Course

COMM 3336 - International Advertising

Section

18137

Evaluation

Term

Fall 2021

Course

COMM 2330 - Principles of Advertising

Section

11108

Evaluation

Term

Summer 2021

Course

COMM 4372 - Methods of Research in Comm

Section

35548

Evaluation

Term

Spring 2021

Course

COMM 3338 - Integrated Marketing Comm

Section

22670

Evaluation

Term

Spring 2021

Course

COMM 2330 - Principles of Advertising

Section

20895

Evaluation

Term

Fall 2020

Course

COMM 3339 - Consumer Psych & Advertising

Section

18466

Evaluation

Term

Fall 2020

Course

COMM 2330 - Principles of Advertising

Section

11158

Evaluation

Term

Summer 2020

Course

COMM 4372 - Methods of Research in Comm

Section

33684

Evaluation

Term

Spring 2020

Course

COMM 3338 - Integrated Marketing Comm

Section

23048

Evaluation

Term

Spring 2020

Course

COMM 3340 - New Media Advertising

Section

28516

Evaluation

Term

Fall 2019

Course

COMM 3338 - Integrated Marketing Comm

Section

11868

Evaluation

Term

Fall 2019

Course

COMM 2330 - Principles of Advertising

Section

11231

Evaluation

Term

Spring 2019

Course

COMM 3338 - Integrated Marketing Comm

Section

23263

Evaluation

Term

Spring 2019

Course

COMM 3336 - International Advertising

Section

28323

Evaluation

Term

Spring 2019

Course

COMM 2330 - Principles of Advertising

Section

21060

Evaluation

Term

Fall 2018

Course

COMM 3338 - Integrated Marketing Comm

Section

11999

Evaluation

Term

Fall 2018

Course

COMM 3340 - New Media Advertising

Section

18040

Evaluation

Term

Fall 2018

Course

COMM 2330 - Principles of Advertising

Section

17624

Evaluation

Term

Summer 2018

Course

COMM 4372 - Methods of Research in Comm

Section

35225

Evaluation

Term

Spring 2018

Course

COMM 3339 - Consumer Psych & Advertising

Section

28450

Evaluation

Term

Spring 2018

Course

COMM 3338 - Integrated Marketing Comm

Section

23517

Evaluation

Term

Spring 2018

Course

COMM 2330 - Principles of Advertising

Section

21113

Evaluation

FACULTY PROFILES

Quick Links

Chung-Chuan C. Yang

Bio

Education

Scholarly and Creative Activity

Grants

Courses

Course Evaluations