FACULTY PROFILES

Kevin P. Giang Barrera

Assistant Professor
Marketing, Management, and Supply Chain

Office Building: Business Administration Building
Office Room: 214
Phone: (915) 747-0860
Email: kpgiangbarrera@utep.edu

Bio

Dr. Kevin Giang Barrera is an Assistant Professor at UTEP. He researches the intersection of marketing strategy and technology and its implications for customer experience, leveraging his background in product engineering in the global automotive industry.

Awards and Honors

Honorable Mention in the 2025 John A. Howard/AMA Doctoral Dissertation Award Competition - American Marketing Association/John A. Howard (12/01/2025-12/31/2025)
Finalist in the 2024 AMS-Mary Kay Doctoral Dissertation Proposal Competition - Academy of Marketing Science / Mary Kay (05/01/2024-05/31/2024)
2024 GTA Teaching Excellence Award - Georgia Starte University/J. Mack Robinson College of Business (03/01/2024-03/31/2024)
2023 AMA Winter Academic Conference Best Paper in Conference and Best Paper in the Digital & Social Media Marketing Track - American Marketing Association (02/01/2023-02/28/2023)
2022 Marketing, Strategy, and Policy (MSP) Best Paper in Conference - Marketing Strategy and Policy Conference (11/01/2022-11/30/2022)

Education

Ph D in Business Administration, Georgia State University (2025)
MS in Marketing, Georgia State University (2019)

Publications

Navigating pedagogical transitions: Perceptions of teaching effectiveness in the era of emergency remote teaching during COVID-19 Advances in Online Education: A Peer-Reviewed Journal 3 1 (in press), Ritu Lohtia, Kevin P. Giang Barrera, Richard Fendler, Kathryn Crowther.
Marketing in the Metaverse: Conceptual understanding, framework, and research agenda Journal of Business Research (in press), Kevin P. Giang Barrera, Denish Shah.

Presentations

No info available.

Grants

No info available.

Current/Future Courses

Term	Course	Section	Syllabus
Spring 2026	MKT 4301 - Marketing Research	20372	Syllabus
Spring 2026	MKT 4301 - Marketing Research	22879	Syllabus

Past Courses

Select Term:

Term	Course	Section	Syllabus
Fall 2025	MKT 4301 - Marketing Research	11241	Syllabus
Fall 2025	MKT 4301 - Marketing Research	13413	Syllabus

Course Evaluations

Term	Course	Section	Evaluation
Fall 2025	MKT 4301 - Marketing Research	11241	Evaluation
Fall 2025	MKT 4301 - Marketing Research	13413	Evaluation

Bio

Awards and Honors

Honorable Mention in the 2025 John A. Howard/AMA Doctoral Dissertation Award Competition - American Marketing Association/John A. Howard (12/01/2025-12/31/2025)
Finalist in the 2024 AMS-Mary Kay Doctoral Dissertation Proposal Competition - Academy of Marketing Science / Mary Kay (05/01/2024-05/31/2024)
2024 GTA Teaching Excellence Award - Georgia Starte University/J. Mack Robinson College of Business (03/01/2024-03/31/2024)
2023 AMA Winter Academic Conference Best Paper in Conference and Best Paper in the Digital & Social Media Marketing Track - American Marketing Association (02/01/2023-02/28/2023)
2022 Marketing, Strategy, and Policy (MSP) Best Paper in Conference - Marketing Strategy and Policy Conference (11/01/2022-11/30/2022)

Ph D in Business Administration, Georgia State University (2025)
MS in Marketing, Georgia State University (2019)

Publications

Navigating pedagogical transitions: Perceptions of teaching effectiveness in the era of emergency remote teaching during COVID-19 Advances in Online Education: A Peer-Reviewed Journal 3 1 (in press), Ritu Lohtia, Kevin P. Giang Barrera, Richard Fendler, Kathryn Crowther.
Marketing in the Metaverse: Conceptual understanding, framework, and research agenda Journal of Business Research (in press), Kevin P. Giang Barrera, Denish Shah.

Presentations

No info available.

Current/Future Courses

Term

Spring 2026

Course

MKT 4301 - Marketing Research

Section

20372

Syllabus

Term

Spring 2026

Course

MKT 4301 - Marketing Research

Section

22879

Syllabus

Past Courses

Select Term:

Term

Fall 2025

Course

MKT 4301 - Marketing Research

Section

11241

Syllabus

Term

Fall 2025

Course

MKT 4301 - Marketing Research

Section

13413

Syllabus

Term

Fall 2025

Course

MKT 4301 - Marketing Research

Section

11241

Evaluation

Term

Fall 2025

Course

MKT 4301 - Marketing Research

Section

13413

Evaluation

Kevin P. Giang Barrera

Bio

Education

Scholarly and Creative Activity

Grants

Courses

Course Evaluations