Gary L. Frankwick (Ph.D., Arizona State University) is Professor and Marcus Hunt Chair in the department of Marketing and Management. Dr. Frankwick's research and teaching interests include marketing strategy, sales, business-to-business marketing, International business, and new product development. His research has been published in multiple journals, including the Journal of marketing, Journal of Business Research, Journal of Product Innovation Management, Journal of Supply Chain Management, Sloan Management Review, Journal of Marketing Theory and Practice,and Journal of Personal Selling & Sales Management. He has also presented papers at the AMA, PDMA, and AMS conferences among others. He has served as a session chair for the AMA and PDMA conferences. He is a member of the American Marketing Association, Academy of Marketing Science, and the Product Development and Management Association.

• Marketing Outstanding Research Award (01/01/2019-12/31/2019)
• JMTP Reviewer of the Year 2019 - Journal of Markeitng Theory and Practice (11/08/2019)

• Ph D in Business Administration/Marketing, Arizona State University (1991)
• MBA in Marketing, University of Wisconsin-Oshkosh (1983)
• BBA in Finance and Real Estate-Urban Land Economics, University of Wisconsin-Madison (1975)

• The Influence of Customer Participation from the Employee Perspective International Journal of Bank Marketing/ Emerald (in press), Jaewon (Jay) Yoo, Jing Chen, Gary L. Frankwick.
• Team Cultural Orientation, Communication, and NPD Creativity Proceedings (in press), Felix A. Flores, Gary L. Frankwick.
• Gender Diversity, Rewards, and Process Informality in New Product Development Creativity and Innovation Proceedings (in press), Felix Flores, Jessica Felix, Gary L. Frankwick.
• The Influence of Cultural Values on Information and Communication Technology (ICT) Diffusion Levels: A Cross-National Study Journal of Global Information Technology Management 22 4 (2019), Khendum Choden, Kallol Bagchi, Godwin J. Udo, Peeter Kirs, Gary L. Frankwick.
• “Doing it My Way: The Mediating Effect of Deviating from Training on Sales Performance. proceedings (2019), Justin R. Munoz, Gary L. Frankwick, Gabriel Moreno, Milton A. Flores Rios.
• Achieving Rapid Internationalization of Sub-Saharan African Firms: Ethiopian Airlines’ Operations under Challenging Conditions,” . Journal of Business Research (2019), Osama S. Al-Kwifi, Gary L. Frankwick, Zafar U. Ahmed.
• Functional and Social Value of Chinese Brands Journal of Global Marketing 32 3 (2019), Shuang Yang, Fernando R. Jimenez-Arevalo, John S. Hadjimarcou, Gary L. Frankwick.
• Examining the Effects of Cultural Diversity on New Product Development Team Creativity and Innovation Proceedings (2018), Gary L. Frankwick, Felix A. Flores.
• Impact of Strategy on New Product Development and Performance: Small Business Success Procedings (2018), Denisse Olivas, Gary L. Frankwick, Damaris Medina, Arturo Diaz.
• Organizational Context Effects on Frontline Employee Behavior Proceedings (2018), Jing Chen, Jaewon Yoo, Gary L. Frankwick.
• Marketing Capability, Marketing Strategy Implementation and Performance in Small Firms Journal of Global Business Advancement 10 3 (2017), Charles Lagat, Gary L. Frankwick.
• A new scale for measuring Frugal Innovation: The first stage of development of a measurement tool. Paper presented at the International Symposium on Project Management, Innovation, and Sustainability Proceedings (2017), Dennys E. Rossetto, Felipe M. Borini, Roberto C. Bernardes, Gary L. Frankwick.
• Academic Entrepreneurship and Entrepreneurial Ecosystem: UT Transform Project The Academy of Entrepreneurship Journal 23 1 (2017), Cory Hallam, Oliver Wenker, Gary L. Frankwick, David G. Novick, Dorie J. Gilbert.
• An Employee View of Customer Participation in Service Development and Delivery Proceedings (2017), Jing Chen, Jaewon Yoo, Binh Nguyen, Gary L. Frankwick.
• Determinants Of Leapfrogging, Consumer Knowledge And The Intention To Leapfrog In The Cellphone Industry In Kenya, Proceedings (2017), Mae Chepkoech, Charles Lagat, Gary L. Frankwick.
• the Effects of Team Diversity, Rewards, and Process On Creativity Proceedings (2017), Felix A. Flores, Binh Nguyen, Jing Chen, Gary L. Frankwick.
• Understanding Hispanic Entrepreneurial Success: an Exploratory Study Journal of Business Diversity 16 1 (2016), Denisse Olivas, Gary L. Frankwick.
• The Impact of Supplier Orientation on Firm Inovativeness Academy of Marketing Science World Congress (2016), Abdullah Al Jafari, Fernando R. Jimenez-Arevalo, Gary L. Frankwick.
• Effects of Big Data Analytics and Traditional Marketing Analytics on New Product Success Journal of Business Research 69 5 (2016), Zhening Xu, Gary L. Frankwick, Edward Ramirez.
• Consumer Attitude and Purchase Intention of Counterfeit Products Proceedings (2016), Bernard M. Muia, Charles Lagat, Gary L. Frankwick.
• Ultimate Loyalty: A Case Study with Harley Davidson Customers 19 Seme ad, seminarios em Administacao -FEA-USP (in press), Marco A. Coutinho, Jose M. Carvalho de Mesquita, Cristiana Fernandes de Muylder, Gary L. Frankwick.

• Examining Inter-firm Relationships in the Mobile Phone Industry (2021), Zhenning Xu, Mohsen Attaran, Edward Ramirez, Gary L. Frankwick.
• AN UPDATED PARADIGM FOR SCALE DEVELOPMENT INCORPORATING CLUSTER HEAT MAPS (2017), Edward Ramirez, Gary Frankwick, Zhenning Xu.
• The Impact of Supplier Orientation on Firm Innovativeness (2016), Volume Paris France, Abdullah Aljafari, Gary L. Frankwick, Fernando R. Jimenez-Arevalo.

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