Dr. Frank Cabano is an Assistant Professor of Marketing at the University of Texas at El Paso (UTEP). He received his PhD in Marketing from the University of Kansas and BS in Business Economics (summa cum laude with Honors) from the Muma College of Business at the University of South Florida. His research interests are in consumer behavior, with an emphasis on how religion and other social identities affect consumption. He also is interested in financial decision making, prosocial motivation, judgment and decision making, and sustainable consumption. His research has been published in Marketing Letters and the Journal of Services Marketing, and has been presented at numerous national and international marketing conferences, such as the Association for Consumer Research, Society for Consumer Psychology, Marketing and Public Policy, and American Marketing Association, among others. Prior to graduate school, Dr. Cabano worked in the sports marketing industry, including for USF Athletics, the Tampa Bay Lightning, and the Tampa Bay Buccaneers. He previously taught Global Marketing at the University of Kansas, and is currently teaching Consumer Behavior at UTEP.

• Ph D in Marketing, University of Kansas (2018)
• BS in Business Economics (with Honors), University of South Florida (2012)

• In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior Marketing Letters 29 3 (2018), Samer Sarofim, Frank G. Cabano.
• LGBTQ and religious identity conflict in service settings Journal of Services Marketing 31 4/5 (2017), Elizabeth A. Minton, Frank G. Cabano, Meryl Gardner, Daniele Mathras, Esi Elliot, Naomi Mandel.

• Social Identity-Based Barriers to Pro-Environmental Consumer Behavior (2019), Volume Atlanta, GA, Frank G. Cabano, Noelle M. Nelson, Rachel I. McDonald.
• When Consumers Represent an Avoidance Group for a Service Provider: Outcomes for the Service Experience and the Adoption of a Common Ingroup Identity (2019), Volume Tucson, AZ, Frank G. Cabano, Elizabeth Minton.
• When Consumers Represent an Avoidance Group for a Service Provider: Outcomes for the Service Experience and the Adoption of a Common Ingroup Identity (2018), Volume West Palm Beach, FL, Frank G. Cabano, Elizabeth A. Minton.
• Keep it on the Down Low: Identity-Based Barriers to Environmental Action (2017), Volume Louisville, KY, Frank G. Cabano, Rachel I. McDonald, Noelle M. Nelson.
• The Effect of Social Identity Threat on Consumer Preference for Name (vs. Generic) Brands (2017), Volume Louisville, KY, Frank G. Cabano, Sanjay Mishra.

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