Dr. Frank Cabano is an Assistant Professor of Marketing at the University of Texas at El Paso (UTEP). He received his PhD in Marketing from the University of Kansas and BS in Business Economics (summa cum laude with Honors) from the Muma College of Business at the University of South Florida. His research interests are in consumer behavior, with an emphasis on how religion and other social identities affect consumption. He also is interested in financial decision making, prosocial motivation, judgment and decision making, and sustainable consumption. His research has been published in Marketing Letters, Journal of Consumer Affairs, and Journal of Services Marketing, and has been presented at numerous national and international marketing conferences, such as the Association for Consumer Research, Society for Consumer Psychology, Marketing and Public Policy, and American Marketing Association, among others. Prior to graduate school, Dr. Cabano worked in the sports marketing industry, including for USF Athletics, the Tampa Bay Lightning (NHL), and the Tampa Bay Buccaneers (NFL). He previously taught Global Marketing at the University of Kansas, and is currently teaching Consumer Behavior at UTEP.

• Best Collaborative Paper Award - American Collegiate Retailing Association Conference (04/06/2019)
• Best Paper Award (presented by the sponsoring journal of the 2019 American Collegiate Retailing Association Conference) - International Journal of Retail Distribution and Management (04/06/2019)
• Overall Best Paper Award - American Collegiate Retailing Association Conference (04/06/2019)
• Honors College Alumni Spotlight honoree - University of South Florida (01/01/2018-12/31/2018)
• John O. Tollefson Best Paper Award - School of Business, University of Kansas (01/01/2018-12/31/2018)
• Conference Fellow - Transformative Consumer Research Conference (01/01/2017-12/31/2017)
• School of Business Best Paper Award (for 4th year PhD students) - University of Kansas (01/01/2017-12/31/2017)
• Sustainability Leadership Award for Graduate Student Scholarship - University of Kansas (01/01/2017-12/31/2017)
• School of Business Best Paper Award (for 3rd year PhD students) - University of Kansas (01/01/2016-12/31/2016)
• Conference Fellow - Transformative Consumer Research Conference (01/01/2015-12/31/2015)
• Graduate Research Consultant Award - University of Kansas (01/01/2015-12/31/2015)
• School of Business Best Paper Award (for 2nd year PhD students) - University of Kansas (01/01/2015-12/31/2015)
• Madison and Lila Self Graduate Fellowship Educational Award - University of Kansas (01/01/2013-12/31/2013)
• School of Business Graduate Fellowship - University of Kansas (01/01/2013-12/31/2013)
• Distinguished Graduate at Commencement - University of South Florida (01/01/2012-12/31/2012)
• Outstanding Honors Thesis - University of South Florida (01/01/2012-12/31/2012)
• College of Business 25 Under 25 Award - University of South Florida (01/01/2011-12/31/2011)

• Ph D in Marketing, University of Kansas (2018)
• BS in Business Economics (with Honors), University of South Florida (2012)

• Religion's influence on the financial well-being of consumers: A conceptual framework and research agenda JOURNAL OF CONSUMER AFFAIRS 54 3 (2020), Samer Sarofim, Elizabeth Minton, Amabel Hunting, Darrell E. Bartholomew, Saman Zehra, William Montford, Frank G. Cabano, Pallab Paul.
• Religiosity's influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic MARKETING LETTERS (2020), Elizabeth A. Minton, Frank G. Cabano.
• In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior MARKETING LETTERS 29 3 (2018), Samer Sarofim, Frank G. Cabano.
• LGBTQ and religious identity conflict in service settings JOURNAL OF SERVICES MARKETING 31 4-5 (2017), Elizabeth A. Minton, Frank G. Cabano, Meryl Gardner, Daniele Mathras, Esi Elliot, Naomi Mandel.

• Caring for Downtown Like I Care for My Neighbors: The Influence of Religiosity on Support for Local Businesses During a Pandemic (2021), Elizabeth Minton, Frank G. Cabano.
• Don’t Tell Me How Much to Tip: The Influence of Gratuity Guidelines on Consumers’ Favorability of the Brand (2021), Frank G. Cabano, Amin Attari.
• Don’t Tell Me How Much to Tip: The Influence of Gratuity Guidelines on Consumers’ Favorability of the Brand (2021), Frank G. Cabano, Amin Attari.
• Why More Toilet Paper Makes My Life Feel Stable: Religiosity’s Influence on Pandemic Stability-Seeking Consumption (2021), Elizabeth A. Minton, Frank G. Cabano.
• Consumers as an Avoidance Group for Service Providers: Outcomes for Consumers’ Experience and Adoption of a Common Ingroup Identity (2020), Frank G. Cabano, Elizabeth A. Minton.
• How Can Policy Makers Address Highly Religious vs. LGBT Service Confrontations? Exploring a Common Ingroup Identity Intervention (2020), Frank G. Cabano, Elizabeth A. Minton.
• Social Identity-Based Barriers to Pro-Environmental Consumer Behavior (2019), Volume Atlanta, GA, Frank G. Cabano, Noelle M. Nelson, Rachel I. McDonald.
• When Consumers Represent an Avoidance Group for a Service Provider: Outcomes for the Service Experience and the Adoption of a Common Ingroup Identity (2019), Volume Tucson, AZ, Frank G. Cabano, Elizabeth Minton.
• When Consumers Represent an Avoidance Group for a Service Provider: Outcomes for the Service Experience and the Adoption of a Common Ingroup Identity (2018), Volume West Palm Beach, FL, Frank G. Cabano, Elizabeth A. Minton.
• Keep it on the Down Low: Identity-Based Barriers to Environmental Action (2017), Volume Louisville, KY, Frank G. Cabano, Rachel I. McDonald, Noelle M. Nelson.
• The Effect of Social Identity Threat on Consumer Preference for Name (vs. Generic) Brands (2017), Volume Louisville, KY, Frank G. Cabano, Sanjay Mishra.
• It Happens Because I’m Watching It: The Effect of Observing an Uncertain Event on Probability Estimation (2017), Volume San Diego, CA, Amin Attari, Promothesh Chatterjee, Frank G. Cabano.
• The Effect of Religion on Consumer Financial Well-Being (2017), Volume Ithaca, NY, Darrell E. Bartholomew, Frank G. Cabano, Amabel Hunting, Elizabeth A. Minton, William J. Montford, Pallab Paul, Samer N. Sarofim, Saman Zehra.
• The Effect of Social Identity Threat on Consumer Preference for Name (vs. Generic) Brands (2017), Volume Lincoln, NE, Frank G. Cabano, Sanjay Mishra.
• It Happens Because I’m Watching It: The Effect of Observing an Uncertain Event on Probability Estimation (2017), Volume San Francisco, CA, Amin Attari, Promothesh Chatterjee, Frank G. Cabano.
• Risky Rituals: Rituals Increase the Sense of Control and Drive Risk-Taking Behavior (2016), Volume Atlanta, GA, Frank G. Cabano, Ahreum Maeng.
• The Pope in a Fiat: The Influence of Religion on Pro-Environmental Choices (2016), Volume Atlanta, GA, Frank G. Cabano, Ahreum Maeng, Sanjay Mishra.
• The Intersection of Religion and Policy: Business and Consumer Response to Competing Institutional Logics (2016), Volume San Luis Obispo, CA, Elizabeth A. Minton, Frank G. Cabano, Meryl P. Gardner, Esi A. Elliott, Daniele Mathras, Naomi Mandel.
• Risky Rituals: Rituals Increase the Sense of Control and Drive Risk-Taking Behavior (2016), Volume Lawrence, KS, Frank G. Cabano, Ahreum Maeng.

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