Dr. Donald A. Michie is a professor of Marketing. He has his Ph.D. in Marketing from the University of Wisconsin-Madison with specialization in real estate and urban geography. Dr. Michie came to UTEP to teach in 1981. He has served previously as chairman of the Marketing Department and director of the Institute of Manufacturing and Materials Management (IM3). In these capacities, he focused his offices as a resource to facilitate the industrial development and quality of life of the Paso del Norte community. Through his efforts, IM3's Borderbase, a database for border trade and development, was initiated. Dr. Michie has been instrumental in furthering the cause for border development.. He spearheaded the border's strategic plan for NAFTA. He prepared the border's $362 million program to secure federal funding for capital improvements among southwest border ports of entry. He drafted bill language that became federal and state law regulating Mexican commercial motor carriers. Recently, he coordinated a $200 million dollar legislative initiative to fund infrastructure projects for the Southwest border. He is a member of the U.S. Federal Agency Strategic Planning Committee for Border Infrastructure and a member of the El Paso Bridge Commission. He is a board member of the El Paso Foreign Trade Association and the Border Trade Alliance and has chaired several of their committees. He served previously as an advisor to the Secretary, the U.S. Department of Commerce and the U.S.-Mexico Borders Governors. He frequently testifies on U.S.-Mexico trade and border development issues.

• Ph D in Marketing, University of Wisconsin (1977)
• MBA in Business Administration, Marquette University (1971)
• BBA in Marketing, University of Wisconsin (1965)

• The role of Opportunism within the Context of Resource Advantage Theory: A conceptual Framework Society for Marketing Advances (2014), Maria E. Barua, Donald A. Michie.
• Marketing Handout (2014), Donald A. Michie.
• Maquiladoras in the 21st Century: Six Strategies for Success Business Horizons 56 2 (2013), John S. Hadjimarcou, Lance E. Brouthers, Jason P. McNicol, Donald A. Michie.
• A Cross-National and Cross-Generational Study of Consumer Acculturation to Advertising Appeals International Marketing Review 30 5 (2013), Fernando R. Jimenez-Arevalo, John S. Hadjimarcou, Maria E. Barua, Donald A. Michie.
• The Maquiladora. Mexico's production sharing mosaic Mexico Now 65 (2013), Donald A. Michie, Maria E. Barua.

• International Ports of Entry and Cross-Border Transportation (2015), Volume El Paso, TX, Donald A. Michie.
• The Missed Opportunity: Private/Public Sector Management of Mexico-U.S. Ports of Entry (2015), Volume Juarez, Chihuahua, Mexico, Donald A. Michie.
• Managing Supply Chain Business Relationships in the Global Economy (2015), Volume Juarez, Chihuahua, Mexico, Donald A. Michie, Maria E. Barua.
• The Role of Opportunism within the Context of Resource Advantage Theory: A Conceptual Framework (2014), Volume New Orleans, Maria E. Barua, Donald A. Michie.
• Importance of the Efficiency of Border Crossings (2014), Volume Juarez, Chihuahua, Mexico, Donald A. Michie.

• Border Trade Alliance Management Proposal
• Border Trade Alliance Research Fund
• College of Business Administration Gateway Conference
• Institute for Manufacturing and Materials Management, 1994 Congressional Technology Transfer Award
• Institute for Manufacturing and Materials Management, Texas Legislature Appropriation
• Southwest Center for Environmental Research and Policy