FACULTY PROFILES

Alberto Lopez Hernandez

Assistant Professor
Marketing, Management, and Supply Chain

Office Building: Business Administration Building
Office Room: 251
Phone:
Email: alopezhernand@utep.edu

Bio

No info available.

Education

Ph D in Business Administration, The Monterrey Institute of Technology and Higher Education (2018)

Publications

AI in Market Research: Transforming Methods, Insights, and Practice CRC Press Taylor & Francis Group (in press), Rachel Rodriguez, Alberto Lopez Hernandez, Itzel Zarate.
When Brand Narratives Are Written in Metaphoric Terms, Can They Weaken Self-Brand Connections? Journal of the Association for Consumer Research 9 1 (2024), Sydni Fomas Do, Martin Reimann, Alberto Lopez Hernandez, Raquel Castano.
Do sensory reviews make more sense? The mediation of objective perception in online review helpfulness Journal of Research in Interactive Marketing 16 3 (2021), Alberto Lopez Hernandez, Ricardo Garza.
Can we get back together? Measuring brand relationship breakup Journal of Consumer Behaviour 20 3 (2021), Alberto Lopez Hernandez.

Presentations

Employee-Based Brand Equity: When Employee Experiences Complement vs. Substitute Brand Value (2026), Volume Savannah, Georgia, Alberto Lopez Hernandez.

Grants

No info available.

Current/Future Courses

Term	Course	Section	Syllabus
Spring 2026	MKT 3300 - Principles of Marketing	21307	Syllabus
Spring 2026	MKT 3300 - Principles of Marketing	23853	Syllabus

Past Courses

Select Term:

Term	Course	Section	Syllabus
Fall 2025	MKT 3300 - Principles of Marketing	10534	Syllabus
Fall 2025	MKT 3300 - Principles of Marketing	11239	Syllabus

Course Evaluations

Term	Course	Section	Evaluation
Fall 2025	MKT 3300 - Principles of Marketing	10534	Evaluation
Fall 2025	MKT 3300 - Principles of Marketing	11239	Evaluation

Bio

No info available.

Ph D in Business Administration, The Monterrey Institute of Technology and Higher Education (2018)

Publications

AI in Market Research: Transforming Methods, Insights, and Practice CRC Press Taylor & Francis Group (in press), Rachel Rodriguez, Alberto Lopez Hernandez, Itzel Zarate.
When Brand Narratives Are Written in Metaphoric Terms, Can They Weaken Self-Brand Connections? Journal of the Association for Consumer Research 9 1 (2024), Sydni Fomas Do, Martin Reimann, Alberto Lopez Hernandez, Raquel Castano.
Do sensory reviews make more sense? The mediation of objective perception in online review helpfulness Journal of Research in Interactive Marketing 16 3 (2021), Alberto Lopez Hernandez, Ricardo Garza.
Can we get back together? Measuring brand relationship breakup Journal of Consumer Behaviour 20 3 (2021), Alberto Lopez Hernandez.

Presentations

Employee-Based Brand Equity: When Employee Experiences Complement vs. Substitute Brand Value (2026), Volume Savannah, Georgia, Alberto Lopez Hernandez.

No info available.

Current/Future Courses

Term

Spring 2026

Course

MKT 3300 - Principles of Marketing

Section

21307

Syllabus

Term

Spring 2026

Course

MKT 3300 - Principles of Marketing

Section

23853

Syllabus

Past Courses

Select Term:

Term

Fall 2025

Course

MKT 3300 - Principles of Marketing

Section

10534

Syllabus

Term

Fall 2025

Course

MKT 3300 - Principles of Marketing

Section

11239

Syllabus

Term

Fall 2025

Course

MKT 3300 - Principles of Marketing

Section

10534

Evaluation

Term

Fall 2025

Course

MKT 3300 - Principles of Marketing

Section

11239

Evaluation

Alberto Lopez Hernandez

Bio

Education

Scholarly and Creative Activity

Grants

Courses

Course Evaluations