Dr. Fernando R. Jiménez (Ph.D. in Marketing from Oklahoma State University). His research interests include branding, cross-cultural marketing, and research methodology. He enjoys teaching doctoral, MBA, and undergraduate marketing courses.

• MBA Teaching Excellence Award - UTEP (01/01/2023-12/31/2023)
• Teaching Excellence Award - COBA UTEP (01/01/2018-12/31/2018)
• Nominee for the UT System Outstanding Teaching Award - UT AT EL PASO (01/01/2017-12/31/2017)
• Outstanding Research Award - COBA UTEP (01/01/2016-12/31/2016)
• Teaching Excellence Award - COBA UTEP (01/01/2016-12/31/2016)
• Fellow - Center of Excellence in Teaching and Learning (01/01/2015-12/31/2015)
• Literati Network Award for Excellence, Outstanding Reviewer - European Journal of Marketing (01/01/2015-12/31/2015)
• Excellence in Undergraduate Instruction - Marketing and Management UTEP (04/25/2014)
• Western Hemispheric Trade Research Professorship - UTEP (12/01/2013-12/31/2013)
• Literati Network Award for Excellence, Outstanding Reviewer - European Journal of Marketing (10/01/2013-10/31/2013)
• UTEP's Giraffe Award for Innovation in Teaching and Learning - UTEP (05/01/2013-05/31/2013)
• Sponsorship for Undergraduate Research Development (06/01/2012-06/30/2012)
• Outstanding Research Award, UTEP. - Department of Marketing and Management (01/01/2011-12/31/2011)
• Journal of Service Research "Best Article" Award Finalist - Journal of Service Research (09/04/2011)
• University Reserach Institute Award - The University of Texas at El Paso (12/17/2009)
• Doctoral Symposium Fellow - AMA Sheth Foundation (01/01/2008-12/31/2008)
• Academic Excellence Scholarship Recipient - Mercedier Cunningham (01/01/2005-12/31/2005)
• Graduate Student Representative, University - School of International Studies, Oklahoma State University (01/01/2004-12/31/2004)
• President of the Student Association for Global Affairs - Oklahoma State University School of International Studies (01/01/2004-12/31/2004)
• Studies Scholarship - Autonomous University of the State of Mexico (UAEM) (01/01/2004-12/31/2004)
• Honors Award, Undergraduate Thesis - Autonomous University of the State of Mexico (UAEM) (01/01/2001-12/31/2001)
• Student Exchange Program: Montreal, Canada - McGill University (01/01/1999-12/31/1999)
• Student Exchange Program: Utah (01/01/1993-12/31/1993)

• Ph D in Marketing, Oklahoma State University (2009)
• MS in International Studies, Oklahoma State University (2005)
• BBA in Universidad Autónoma del Estado de México (2001)

• A Seller’s Perspective on Delivery Platforms: The Case of Restaurants 2023 American Marketing Association Winter Conference (2023), Jessica Felix Martinez, Fernando R. Jimenez-Arevalo, Frank G. Cabano, Miguel A. Ramos Gonzalez.
• The effects of country of origin on the perceived quality of e-services International Journal of Electronic Marketing and Retailing 13 4 (2022), Zhang, Fernando R. Jimenez-Arevalo, Shuang Yang.
• Exploring Textual Modes, Imagery and Claims in, B to B and B to C, Print Advertising Journal of Business to Business Marketing 28 3 (2021), David A. Gilliam, Justin R. Munoz, Fernando R. Jimenez-Arevalo, Seunghyun Kim, Christopher M. Kyle.
• Caught in the Crossfire: Reactions to Persistent Mortality Salience European Journal of Marketing 55 3 (2021), Fernando R. Jimenez-Arevalo, Edward Ramirez, Arturo Diaz.
• The State of Artificial Intelligence in Marketing With Directions for Future Research International Journal of Business Intelligence Research 12 2 (2021), Jing Chen, Jose H. Ablanedo Rosas, Gary L. Frankwick, Fernando R. Jimenez-Arevalo.
• Fear of Missing Out: A Self-Concept Perspective Psychology & Marketing 37 11 (2020), Zhuofan Zhang, Fernando R. Jimenez-Arevalo, John Cicala.
• The effect of imagery and product involvement in copy testing scores of animatics and finished ads: a schemata approach Journal of Marketing Theory and Practice 28 4 (2020), Fernando R. Jimenez-Arevalo, Bashar Gammoh, Rand Wergin.
• Individual bicultural identity and cultural intelligence: Increasing positive attitudes toward diversity Management Research 18 1 (2020), Maria F. Garcia, Si Hyun Kim, Fernando R. Jimenez-Arevalo, Said Al-Riyami, Esperanza Huerta.
• Sink or Swim: An Examination of Two Approaches to Training Sales Employees American Marketing Association Summer (2019), Justin R. Munoz, Fernando R. Jimenez-Arevalo.
• Functional and Social Value of Chinese Brands Journal of Global Marketing 32 3 (2019), Shuang Yang, Fernando R. Jimenez-Arevalo, John S. Hadjimarcou, Gary L. Frankwick.

• Fear of Missing Out under Lockdown: A Self-Concept Perspective (2021), Fernando R. Jimenez-Arevalo, Zhuofan Zhang, Jessica Felix.
• Influential Language, Imagery, and Claims in Print Advertising (2019), Volume Vancouver Canada, David Gilliam, Justin R. Munoz, Fernando R. Jimenez-Arevalo, Christopher Kyle.
• A Review and Meta-Analysis of Experimental Effects in Brand Alliance Research (2019), Mayoor Mohan, Jun H. Jung, Kevin Voss, Fernando R. Jimenez-Arevalo.
• Fear of Missing Out: Scale Development (2019), Volume Austin Texas, Zhuofan Zhang, Fernando R. Jimenez-Arevalo.

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